The Apple 1984 Video on Hillary Clinton
The recent 2006 and coming 2008 US elections has been heralded as the moment when blogs and social media make their play on election campaigns. Indeed for the 2008 US presidential elections, much has been made regarding John Edward’s involvement with dozens of social networking site, plus web 2.0 sites like Twitter. Additionally, Barack Obama’s website includes its own social networking website.
Groundbreaking 74-second pitch for Democratic Illinois Sen. Barack Obama, which remixes the classic “1984” ad that introduced Apple computers to the world, is not on cable or network TV, but on the Internet.
This video, at the time of this writing, has been viewed over 200,000 times since it was posted on March 5th. This is powerful for a video that was apparently created on a grassroots level by a Barack Obama supporter.
Blogs have been a large political factor for some time, especially with the Little Green Footballs, a conservative news/blog website, which revealed the “Killian documents” forgeries that was in a Dan Rather’s segment in CBS’s “60 Minutes” and helped call attention to the photoshopped forgeries by an Reuters Photographer that exaggerated damage from the 2006 Israeli-Lebanon Conflict. Maybe this time online videos will raise to be the major influencer?
With the 2008 Presidential Elections just getting a start, the “Vote Different”/1984 Hillary video is just one example of how social media will impact the cultural landscape – beyond a marketer’s viral video, college kids on Facebook and Mentos viral videos. The Lesson: While avoiding the whole kool-aid, marketers should could watch to understand social media is more than just viral videos.
PS: Of course with politics being as it is, this video could of been an inside job by the Obama camp, but for the sake of avoiding political speculation we’ll avoid that discussion.