Via a blogger who linked to me, I found this incredible social media/new marketing webinar by the SocialRep CEO titled “Beyond Monitoring: Managing Social Media Engagement“, which presents a wonderfully refreshing andÂ wholistic look at Social Media (“The Conversation”) vis-a-vis CRM and as part of the integrated customer lifecycle:
Which can be brokendown into specific tactics and channels:
I could go on, but I suggest you signup for SocialRep’s webinar and read Ron Frederick’s notes on it. I would love to get in touch withÂ Chris Kenton, SocialRep CEO, and converse with him. I’m surprised I havn’t heard or bumped into Chris.