Fitting in Social Media Marketing within the Agency

An Agency's Social Media Marketing Component
The Right Social Media Marketing Components for an Agency?

For the past few months, I’ve been rethinking what it means to have a Social Media Marketing line in a Strategy-focused Interactive agency. As Alisa Leonard-Hansen from iCrossing says, there’s technically no such thing as Social Media – it is just that the web is social. So where does this leave us:

  1. Clients asking about “What to do with Social Media?”;
  2. Clients rushing towards Social Media without understanding it or identifying the right metrics or modeling the ROI;
  3. Continued media fragmentation while also continuing need to integrate across CRM, Social Media, Mobile, Search Marketing, Display, Online Video, Television, etc.

Very head spinning stuff. So I created a PowerPoint to take my first crack at this question. The answer will evolve as a process, since the Internet (and now Mobile) are moving at light speed.

Please check it out and let me know your feedback – where I’m right, wrong or whatever else.

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Daniel writes on foresight and explores new economic systems. He has over 15 years of experience in technology & digital marketing and has worked with clients in Europe, Asia, and the United States. Daniel is currently part of the University of Houston's Foresight Program.



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