For the past few months, I’ve been rethinking what it means to have a Social Media Marketing line in a Strategy-focused Interactive agency. As Alisa Leonard-Hansen from iCrossing says, there’s technically no such thing as Social Media – it is just that the web is social. So where does this leave us:
- Clients asking about “What to do with Social Media?”;
- Clients rushing towards Social Media without understanding it or identifying the right metrics or modeling the ROI;
- Continued media fragmentation while also continuing need to integrate across CRM, Social Media, Mobile, Search Marketing, Display, Online Video, Television, etc.
Very head spinning stuff. So I created a PowerPoint to take my first crack at this question. The answer will evolve as a process, since the Internet (and now Mobile) are moving at light speed.
Please check it out and let me know your feedback – where I’m right, wrong or whatever else.