Note: Some liberties were taken with the statistics to simplify the diagram. Summary: Up Your Analytics, Strengthen Your Content, Smarten Your SEM A recent study by the Retail Advertising and Marketing Association has found that traditional offline media...
Recaping Part I on Engagement Metrics Part I discussed the following: Outlining Engagement Metrics (in a Dashboard Report too): Eric Peterson lays out in snapshots not only what his view of metrics would be, but also look like in a actual...
Following Eric T. Peterson's Engagement Metrics Process Eric Peterson, of Visual Sciences, over at Web Analytics Demystified has been running a series of articles on Engagement Metrics, as a response to Robert Scoble's calling for "engagement metrics." Based on...
Summary: Down with Page Views, Hurray with the tabula rasa Analytics? Avinash Kaushik has been talking about the death of "page centricity". As more websites become applications, the "website as a series of page" metaphor is obsolete and needs to...
Multi-Channel Converisons ClickZ's "Study: Search Marketers Undervalue ‘Assists’" article reports on a 360i and SearchIgnite study covering the topic of "multi-click conversions": The study found more than 60 percent of conversions were completed with one click on a marketer's natural or...