My friend Nina speaks out on the WGA Strike The WGA Writer strike has been ongoing for more than two weeks now. At the heart of it, the WGA Writer Strike is a signaling that writers and the producers knows...
Ever wanted to reach Halliburton Employees, 30-65, from Texas? I've been playing around with the Facebook advertisement system, even posting a few ads here and there. The most fun I have right now is using Facebook's ad targeting tool...
Marshall Kirkpatrick is Angry at Bad Blog Pitches. Last week was a rough week for marketing and PR professionals in the blogosphere. Chris Anderson (Wire/Longtail), David Meerman and Marshall Kirkpatrick (Read/Write, TechCrunch) wrote critical posts to PR folks who are...
The SF Conservatory of Music has hosted a blogger event. What has your company done? Along with the tidal wave of Social Media buzzwords hitting marketing and PR departments, "blogger outreach campaigns" is a big one. Blogger Outreach Campaigns are...
As part of reaching out to a broader audience and trying new content, I'm re-purposing some of my postings as PowerPoints on SlideShare.net for distribution. Below is a mini PowerPoint on integrating PPC & SEO, drawing from several of my...
Move over SEO, Social Media Marketing has the Cash Now? Talking with clients and those in the marketing industry, there appears to be an increasing interest in Social Media/Word-of-Mouth at the cost of SEO. Search Engine Optimization has been hot...
Mayor Gavin Newsom's Facebook Profile Summary: Mayor Gavin Newsom & the Personal Brand There has been a lot of talk on the need to develop the "Personal Brand" and to help build connections to the audiences, customers or even voters via Social...
Is that Porn on My Technorati? I do not usually do speculative postings on companies on Emergence-Media, but this ad on Technorati (while I was doing research on Google Analytics filters) took me by surprise. The thought of Technorati running...
TripAdvisor and Yelp are some of the key examples towards how UGC can lead to dominating SEO rankings. But how does it fit with the overall SEO and PPC key strategy? What should be considered? Why Companies Are Going UGC:...
Big Rig Jig Hey All, I just got back from Burning Man, surviving dust storms, the extreme weather and the igniting of 900 gallons of jet fuel. I'm just finally getting up to speed with blogs, emails, and client...