There's been a lot of fear of Social Media and spamming. On Friday, I saw a perfect example of this on Del.icio.us: Among the usual top Delicious articles about twitter and social networks were three adult websites. All seeded by...
Being a marketer in the Social Media space, I always tell clients that people do not want to be pitched to but rather have actual conversations...just like in real life. Recently this week, I was reminded exactly what that...
Case Study in Crisis Management via Blogging A few weeks ago, ValleyWag and others brought a story about how some blogger found out that certain Adobe software seemed to secretly send data to Omniture via an obscure looking URL. Of...
Ever wanted to reach Halliburton Employees, 30-65, from Texas? I've been playing around with the Facebook advertisement system, even posting a few ads here and there. The most fun I have right now is using Facebook's ad targeting tool...
Marshall Kirkpatrick is Angry at Bad Blog Pitches. Last week was a rough week for marketing and PR professionals in the blogosphere. Chris Anderson (Wire/Longtail), David Meerman and Marshall Kirkpatrick (Read/Write, TechCrunch) wrote critical posts to PR folks who are...
As part of reaching out to a broader audience and trying new content, I'm re-purposing some of my postings as PowerPoints on SlideShare.net for distribution. Below is a mini PowerPoint on integrating PPC & SEO, drawing from several of my...
Mayor Gavin Newsom's Facebook Profile Summary: Mayor Gavin Newsom & the Personal Brand There has been a lot of talk on the need to develop the "Personal Brand" and to help build connections to the audiences, customers or even voters via Social...
PPC Search Marketing + Ninja = You? This terrible LOLNinja image is based on an image from bluman e-Storm is hiring again! This time we're looking for a Search Marketing expert to help work with the SEM Team on PPC strategy...
Hello Everyone,I've got invites to handout to a lucky few to Pownce, Spock, ImInLikeWithYou and Joost. And because I'm so generous, you may not have to bid for Pownce invites via Ebay. 5 Pownce Invites 10 Spock.com Invites 1 ImInLikeWithYou Invite 1 Joost...
For some time now, the marketing blogosphere has been a buzz about the “Google Universal Search” (GUS) and what is means for SEM, SEO and search engine rankings. Just recently I wrote: If you’re search engine optimization campaign is targeting Google,...