Introduction Google Universal Search, Google Personalization and the push towards appealing to social media (linkbaiting, content strategy) is part of a large push towards finally abandoning emphasis of ranking reports over to more holistic analytics reporting. To use analytics reporting for...
For some time now, the marketing blogosphere has been a buzz about the “Google Universal Search” (GUS) and what is means for SEM, SEO and search engine rankings. Just recently I wrote: If you’re search engine optimization campaign is targeting Google,...
SEO is Dead! Well, maybe your Google SEO Why is SEO important? Because the majority of people search on the Internet to find things…reviews, contact numbers, shopping etc. But what is Search? Google? Yahoo? If you’re search engine optimization campaign is...
Introduction Aaron Wall of SEOBook has a great write-up on the changing face of Google's Search Results (SERPs). They now include Vertical-Creeps of its various properties and the integration of Google News into the *organic* listings. Where does this bring SEO? Going...
Emergence-Media's Community by TouchGraph.com Update: Fixed MS Word HTML issue. Thanks to Jake for letting me know. Search Engine Optimization or Strategic Website Positioning? Search marketing veterans have seen the shift of SEO tactics moving from keyword density and page title optimization...
Executive Summary: Google Goes Personal, How Much Should We Care? Last week, it was announced that Google will automatically sign-up Google Account users to additional services by default, including "Personalized Search", which will gives users unique Search Results (SERPs), basing...
Recently my co-worker, Kevin Reyes, and I had discussions on the differences between SEO Linkbaiting and Online Word-of-Mouth Campaigns. Credit goes to Kevin Reyes for bringing this up as a blog post. So what is the difference between SEO Linkbait...
Summary We all known that branded search visitors translate to high conversions than non-branded. But adding to the complexity, recent research conclude that the conversion process often involves the user first arriving under non-branded term ("hd dvd player"), to return...
Introduction: Oodle Rolls out Personal Search Last week, Oodle launched its personals search service, extending its role as a classifieds listings vertical search tool which currently covers everything from job to real estate listing. Personals is a booming industry, a recent...
In "SEO: Fading into PR/Marketing", I wrote on how SEO - through the use of linkbaiting, WoM and blog marketing - is ever more sounding like PR, concluding that "Welcome to the New SEO. And SEO that’s changing from...