Mayor Gavin Newsom's Facebook Profile Summary: Mayor Gavin Newsom & the Personal Brand There has been a lot of talk on the need to develop the "Personal Brand" and to help build connections to the audiences, customers or even voters via Social...
Over the weekend, I noticed a couple of articles covering the success of Social Media Marketing for traffic building and link building. If SEO is Multi-Disciplinary: Is In-House Better? If SEO requires a holistic approach that integrates content development, PR, blog...
For some time now, the marketing blogosphere has been a buzz about the “Google Universal Search” (GUS) and what is means for SEM, SEO and search engine rankings. Just recently I wrote: If you’re search engine optimization campaign is targeting Google,...
SEO is Dead! Well, maybe your Google SEO Why is SEO important? Because the majority of people search on the Internet to find things…reviews, contact numbers, shopping etc. But what is Search? Google? Yahoo? If you’re search engine optimization campaign is...
What happened to Word Of Mouth Marketing? In the online marketing buzz, "Social Media Marketing" is akin to the Internet business frenzy about "Web 2.0". It's what everyone is talking about, even this blog. Via Marketing Pilgrim, iProspect has released a...
Going through the NewPR wiki, there are easily over 40 blog posting covering the area of "How to pitch a blogger". But there lacks a good, single, comprehensive list, this is Emergence Media's attempt at building such a list...
Emergence-Media's Community by TouchGraph.com Update: Fixed MS Word HTML issue. Thanks to Jake for letting me know. Search Engine Optimization or Strategic Website Positioning? Search marketing veterans have seen the shift of SEO tactics moving from keyword density and page title optimization...
Executive Summary: Google Goes Personal, How Much Should We Care? Last week, it was announced that Google will automatically sign-up Google Account users to additional services by default, including "Personalized Search", which will gives users unique Search Results (SERPs), basing...
MyWave's iTune-ish Interface for their Mobile Video Sharing Service Taking a Look at mywaves: A YouTube/iTunes on Your Mobile? This week I attended presentation on new mobile technology at SF New Tech Meetup, organized by Myles Weissleder and Joel Sacks. There...
Recaping Part I on Engagement Metrics Part I discussed the following: Outlining Engagement Metrics (in a Dashboard Report too): Eric Peterson lays out in snapshots not only what his view of metrics would be, but also look like in a actual...