Introduction: Over at the WSJ Small Business Seciton, Gwendolyn Bounds does a nice backgrounder on online marketing activities in "How to Get Attention In a New-Media World" (09/25/06 Registration Required). Bounds goes through the whole online marketing landscape in a relatively...
Introduction: Lee on "UnGoogleing" via SMO Recently, Lee Odden posted a unique perspective towards Social Media Optimization (SMO) on "UnGoogle Your Marketing with Social Media": I think one of the ways you can sum up the idea of social media optimization...
One Example of a SoaP Consumer Generated Ad Quick Summary Raking in +$15m opening weekend (#2 spot), "Snakes on Plane" - a movie soley carried and even re-shot because of the blogosphere - is defining the power of blogs as it...
Social Media Optimization: Emergence Media's 5 Themes to SMO: Or "How to Win Friends and Influence People" on the Internet Sometimes, there's an idea so simple you kick yourself for not thinking it first. Rohit Bhargava of Ogilvy Public Relations is...