Via a blogger who linked to me, I found this incredible social media/new marketing webinar by the SocialRep CEO titled "Beyond Monitoring: Managing Social Media Engagement", which presents a wonderfully refreshing and wholistic look at Social Media ("The Conversation") vis-a-vis...
Random Friday Thought So who in 2005 ever thought that SAP, a gigantic enterprise software company, would be on a service called "Twitter" asking people what they think of a "Chumby"? Not me. See the second Twitter post below.
Jeremy Toeman, a fellow friend and colleague of strong opinion (I mean that in a good way Jeremy), titled a post "Stop Trusting the Internet!", a missive against rumors, misleading headlines, exaggerations and falsehoods that exist on...
Social Media : It's Powerful Because Our Minds Aren't Conversations image from b_d_solis Survey after survey have shown how word-of-mouth is a powerful force in helping people form decisions on what to buy or what to think of brands and products....
Twitter - the mobile-based microblogging service - has become the new darling among social media marketers and internet geeks since the SXSWi conference in 2007. Lacking any kind of monetization model, Twitter seems a trendy but not sustainable company,...
The past five years have been marked with "social" and "viral" buzzwords about how to best do marketing and advertising. We've been hearing everything from "Tipping Point" and"Mavens" to lots of mentions of "influencer" and "A-List Bloggers". Yet, the...
U.S. Senator Obama gives his speech on Race (mentions YouTube) When reading U.S. Senator Barack Obama's speech on race this month, one particular line caught this marketer's eye: And I confess that if all that I knew of Reverend Wright were...
There's been a lot of fear of Social Media and spamming. On Friday, I saw a perfect example of this on Del.icio.us: Among the usual top Delicious articles about twitter and social networks were three adult websites. All seeded by...
Steve Rubel of Micro Persuasion caused a stir in the SEO community last week by declaring that "SEO Shenanigans Pose a Clear and Present Danger to Social Media", writing: "I have recently witnessed a disturbing trend. Some respected experts are...
Being a marketer in the Social Media space, I always tell clients that people do not want to be pitched to but rather have actual conversations...just like in real life. Recently this week, I was reminded exactly what that...