During the February 5th US Elections (aka "Super Tuesday"), I noticed on Twitter that people were participating in the New York Times' "Polling Place Photo Project" website, a place to share photos and experiences of voting in the US...
Marshall Kirkpatrick is Angry at Bad Blog Pitches. Last week was a rough week for marketing and PR professionals in the blogosphere. Chris Anderson (Wire/Longtail), David Meerman and Marshall Kirkpatrick (Read/Write, TechCrunch) wrote critical posts to PR folks who are...
TripAdvisor and Yelp are some of the key examples towards how UGC can lead to dominating SEO rankings. But how does it fit with the overall SEO and PPC key strategy? What should be considered? Why Companies Are Going UGC:...
Over the weekend, I noticed a couple of articles covering the success of Social Media Marketing for traffic building and link building. If SEO is Multi-Disciplinary: Is In-House Better? If SEO requires a holistic approach that integrates content development, PR, blog...
For some time now, the marketing blogosphere has been a buzz about the “Google Universal Search” (GUS) and what is means for SEM, SEO and search engine rankings. Just recently I wrote: If you’re search engine optimization campaign is targeting Google,...
SEO is Dead! Well, maybe your Google SEO Why is SEO important? Because the majority of people search on the Internet to find things…reviews, contact numbers, shopping etc. But what is Search? Google? Yahoo? If you’re search engine optimization campaign is...
Note: Not many marketing blogs talk about client-agency relationships, so I thought I'd take a stab at it... Client-Agency Relationships: Now a Two-Way Street on Breaking Up Via What's Your Brand Mantra?, From the Wall Street Journal's "Now, Often, the Agency...
Going through the NewPR wiki, there are easily over 40 blog posting covering the area of "How to pitch a blogger". But there lacks a good, single, comprehensive list, this is Emergence Media's attempt at building such a list...
Introduction Last week, there was a lot of buzz around BrandWeek's article, "Are Marketers Dying on Second Life?", which placed a reality check on the marketing hype around Second Life: So far all this collective marketing savvy hasn’t much impressed the...
Web 2.0 Revenue Model: The same Underpants Gnome Problem? Via Steve Rubel, Marketwatch's Frank Barnako mentions that Rocketboom is still searching for a viable revenue model with Rocketboom founder Andrew Baron mentioning that "It's frustrating that we haven't worked it...