Being a marketer in the Social Media space, I always tell clients that people do not want to be pitched to but rather have actual conversations...just like in real life. Recently this week, I was reminded exactly what that...
Start-up investor, Esther Dyson, once remarked that "Facebook is the New Google". That was back in 2007. 2008 will be the year the term “Social Network Fatigue” will be thrown about more and more as the buzzword du jour....
Yahoo: User Data and Smart Ads Emergence-Media has been hot on the idea of Yahoo's potential to do Behavioral Targeting and Social Search in a big way for awhile now. Yahoo has a mountain of user information (Y! Jobs, Upcoming,...
SEO is Dead! Well, maybe your Google SEO Why is SEO important? Because the majority of people search on the Internet to find things…reviews, contact numbers, shopping etc. But what is Search? Google? Yahoo? If you’re search engine optimization campaign is...
Note: Some liberties were taken with the statistics to simplify the diagram. Summary: Up Your Analytics, Strengthen Your Content, Smarten Your SEM A recent study by the Retail Advertising and Marketing Association has found that traditional offline media...
Quick Post: Consumer Research on Second Life One of my questions regarding much of the movement towards establishing a presence (stores) and campaigns in Second Life is the lack of any clear user data (See Second Life Marketing Rush:...
Letting Go and Consequences One of the aspects of Social Media Marketing (blog marketing, viral, etc) is the issue of the company needing to "let go" on controlling the brand, or rather "share" the brand with its targeted audience base. In...
The Internet Transcending, yet also Reflecting, Offline Behavior There are two obvious trends in the Internet: it will become ever more ubiquitous and exist beyond a computer (Mobile Phones to PS3s). We will always be online, we will always be...
How Everything Old is New Again Speaking with a friend during a show the other night, we bounced around some ideas on the changing trends of Internet culture and behavior on both how Internet users find information and how they...
Fred Stutzman, of Unit Structures, does a great analysis and breakdown on the real meaning of ComScores' widely reported numbers on MySpace's demographic shift: The recent Comscore analysis of social network websites' audience is being widely and incorrectly reported...