Move over SEO, Social Media Marketing has the Cash Now? Talking with clients and those in the marketing industry, there appears to be an increasing interest in Social Media/Word-of-Mouth at the cost of SEO. Search Engine Optimization has been hot...
SEO is Dead! Well, maybe your Google SEO Why is SEO important? Because the majority of people search on the Internet to find things…reviews, contact numbers, shopping etc. But what is Search? Google? Yahoo? If you’re search engine optimization campaign is...
What happened to Word Of Mouth Marketing? In the online marketing buzz, "Social Media Marketing" is akin to the Internet business frenzy about "Web 2.0". It's what everyone is talking about, even this blog. Via Marketing Pilgrim, iProspect has released a...
Recently my co-worker, Kevin Reyes, and I had discussions on the differences between SEO Linkbaiting and Online Word-of-Mouth Campaigns. Credit goes to Kevin Reyes for bringing this up as a blog post. So what is the difference between SEO Linkbait...
Things are busy in the office as we wrap up for our Holiday Break, so blogging has been light. Here's a some interesting happens not thoroughly covered elsewhere in the blogosphere: From WOMMA's Word of Mouth Research Symposium WOMMA/Research -...
Introduction The focus of Emergence Media is to discuss new ways of thinking about online marketing - from Social Media Optimization to new takes on SEO-PR. Under such an ambitious goal, its important to not be distracted and imbibe too...
One Example of a SoaP Consumer Generated Ad Quick Summary Raking in +$15m opening weekend (#2 spot), "Snakes on Plane" - a movie soley carried and even re-shot because of the blogosphere - is defining the power of blogs as it...
Introduction: Links with Closed Content v. CGM Link Building is process of seeking to have relevant websites link to your website with the goal to: 1) increasing "channels" for traffic to flow to your website from the websites that link...
In "10 simple steps to social media marketing", Combtail from the UK outlines the challenges of Social Media Marketing and presents the questions marketers need to ask when formulating and evaluting social media marketing ideas. The questions outlined are...