Beware of This:
Inspired by the Content 2.0 conference attended in June, Richard of Adliterate created a “Brands and 2.0” presentation, listing 24 succinct observations on the interaction between social media and brands.
While embracing the “markets are conversation” concept, Richard understands its limits. Its important to drinking too much of the “kool aid”, as many are seemingly jumping on the “social media” bandwagon as the “next big thing” forgetting that, as the slide states below:
It it the role of the agencies – be it creative, pr or marketing – to make the “Content” that makes the conversation more interesting. But can companies risk making such kind of “content” when they have less control over the medium or even how customers publicly – through blogs, UGC-sites etc – “converse” back to company and the brand?