Quick Post: Editorialization of Google Results, And the Change in SEO


Aaron Wall of SEOBook has a great write-up on the changing face of Google’s Search Results (SERPs). They now include Vertical-Creeps of its various properties and the integration of Google News into the *organic* listings.

Where does this bring SEO?

Going Beyond Vertical Search Creep

We are now seeing Google pulling information beyond its own vertical search engines with the actual integration of editorial information with Google News *inside* the organic listings.

SEO’s purpose is to optimize Search Engine Listings (SERPs), but how people are getting their information is evolving:

  • Google/Yahoo’s main Search Page now includes information from Local Search, Real Estate, Maps, Weather, TV Listings, and Google News (inside Google’s SERPs), Yahoo Answers (Bottom of SERPs in Yahoo), etc.
  • Than there is the increasing use of specific communities and content where people are also searching: Yahoo! Travel, TripAdvisor, Yelp, etc.

So again, what does it mean to do SEO? What is the point of doing Local SEO, if you’re local business (or saw local branches) are not listed on Yelp?

How Google and Yahoo are handling search is changing. How people are now using sites like Yelp is also changing. How will SEO Change?



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