For some time now, the marketing blogosphere has been a buzz about the â€œGoogle Universal Searchâ€ (GUS) and what is means for SEM, SEO and search engine rankings.
Just recently I wrote:
If youâ€™re search engine optimization campaign is targeting Google, then what are you doing about the â€œsearchesâ€ on Del.icio.us, Technorati, StumbleUpon, Yelp, Wikipedia, Oodle and even Digg? Maybe those searches are not for the mainstream (yet), but it maybe where the Linkerati, the savvy â€œInfluencersâ€, go?
Now, Google Universal Search makes us ask: What other channels do we need to optimize in (YouTube, Google Video, Google News) to get on the Google SERPs? A reverse question.
As state by David Wilson:
What GUS does in short is reduces the number of organic listings available on the home page. No longer is getting to the first page of Google good enough. Now you need to be in the top 5 or 6 positions as the rest will be taken by video and news.
Seems like weâ€™re practically on the same page here.
SEO no longer means optimizing only oneâ€™s website, or linksâ€¦it means being active promoting and staying relevant through a variety of channels and mediums. It means distributing your content on YouTube, Yelp, Wikipedia, Press Releases etc.
Google Universal Search really presents no new known challenges of SEO. It just brings the message home: Old SEO is Dead, New SEO is a form of Multi-Channel Content Optimization and Distribution.
It’s all been said before: