Over the weekend, I noticed a couple of articles covering the success of Social Media Marketing for traffic building and link building.
If SEO is Multi-Disciplinary: Is In-House Better?
If SEO requires a holistic approach that integrates content development, PR, blog outreach, blog marketing, usability and so on â€“ there is always the looming question of which is better: a well-turned in-house SEO team or the top SEO consultant with a willing client?
With the level of coordination and integration required, I’m leaning towards the in-house team. Although, I think there are currently more creative/top SEO consultants then there are top notch in-house SEO team. However, going in-house has been the trend for the past 1-2 years.
What Do Agencies Need to Do?
For those of us working on the Agency side, we need to ask ourselves: If our client’s competitors are a top-notch in-house SEO team, how can we act like our client’s in-house team rather than as outside consultants? What training is required? What cross-discipinary (PR to conten producing) stakeholder buy-ins is need? What Long Term planning must be done?
See the various Case Studies of a successful in-house Social Media Marketing campaign below:
Docshop (by David Willson)
Sujan JamesSujan Patel is responsible for driving organic and social media traffic to Docshop, a health information portal.
Getting web sites to link to anything health related can be an extremely difficult task, but Sujan has managed to add over 38,000 links this year!â€
“Digg, and Stumble Upon are very good sites and can drive a lot of traffic but smaller niche sites can drive good traffic that is more likely to come back to your site. This is something I havenâ€™t seen many marketers take advantage of.”
SEOMoz built over 1,000,000 links in 33 months through the quality of its content, participation in the SEM community and timeliness. See Rand’s article here.
Link Building success through content:
Web 2.0 Awards – 72K + 30K = 100K+ links
Beginner’s Guide to SEO – 6.5K + 5.6K = 12K+ links
Page Strength – 4K + 3.5K = 7.5K+ links
Search Ranking Factors – 14K + 9K = 23K+ links
SEO Blog – 19K + 34K = 53K+ links
SplashCast (Via Jeremiah Oywang)
Splashcast hired to Social Media folks to active conduct community outreach via: blogging, sending trackbacks, commenting on other blogs, using Twitter, reaching out to bloggers for product launch and other methods.
“As a result of implementing this strategy before, during and after our initial launch, we had more than 1,000 publishers register for an account at launch, we doubled that in our first month to 2,000 and doubled it again in our second month to more than 4,000. SplashCast player loads are now aproaching 5.5 million.”
Of Blog Outreach: “That strategy lead to more than 250 blog mentions within 48 hours of our launch, for example.”