Move over SEO, Social Media Marketing has the Cash Now?
Talking with clients and those in the marketing industry, there appears to be an increasing interest in Social Media/Word-of-Mouth at the cost of SEO. Search Engine Optimization has been hot from 2004-2006, but weâ€™re now seeing budgets being shifted to Social Media/Word of Mouth.
Is this true over your at agency or marketing/PR team? Leave a comment and let me know.
Some general observations…
Changes in the SEO Industry Landscape
- SEO and PPC resources are being shifted to in-house for corporations, with agencies working more as Search Marketing trainers and consultants
- SEO trends have become increasingly more reliant on Social Media; hence, terms like the â€œlinkeratiâ€ coming out from the SEO world
- SES San Jose 2007 was an excellent example on the growing emphasis on WoM/Social Media/PR. SES had a whole track dedicated to Social Media.
Social Media Marketing & the Widget Economy
- Facebook and Widgets have hit the marketing mainstream with the Oâ€™Reilly report on Facebook making it officially the year of Facebook and widgets.
- San Francisco Bay Area hosted at least 4 conferences on Facebook and Widgets in the past 3 weeks alone: SNAP, Widget Summit, Graphing Social Patterns, CommunityNext Platform.
How will SEO adapt? Will it finally turn more into a philosophy of website design and positioning rather than a specific marketing discipline?