Technorati Ads: “Adult” Ads on my Technorati Search?

Technorati Ads
Is that Porn on My Technorati?

I do not usually do speculative postings on companies on Emergence-Media, but this ad on Technorati (while I was doing research on Google Analytics filters) took me by surprise. The thought of Technorati running ads for an “adult” dating service does bode well as a sign of confidence, especially their ability to sell ad inventory at a premium.

I do know that sites like AdultFriendFinder have a gigantic media spend and can afford to buy choice real estate, but I’m more considering that the placement of these means that they cannot be too choosy of what ads they choose to run.

Please Note: To disclose, I know of some of the current and former folks at Technorati and I do hope Technorati does succeed and do well.


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3 responses to “Technorati Ads: “Adult” Ads on my Technorati Search?”

  1. Leigh Avatar

    There’s always a chance that the Technorati audience just happens to fit the demographic for …sorry what was that again? AdultFriendFinder?

    Disclosure – I am not personal friends with anyone at Technorati, but I know people who know people who know them….

  2. Daniel R Avatar
    Daniel R

    @Leigh:

    This is of course, completely in possible, but I would hope not probable. I use Technorati daily!

    And the ad was for a company a whole lot more more forward than “AdultFriendFinder”, called “SexSearch.com”.

    According to Technorati’s Media Kit, the demograhic appears very much belonging to the “linkerati” audience – urban, geeky and media hungry:
    http://technorati.com/about/resources/technorati_audience_demographics.pdf

    Thanks for stopping by!

  3. […] Daniel R wrote an interesting post today on Technorati Ads: “Adult” Ads on my Technorati Search?Here’s a quick excerptThe thought of Technorati running ads for an “adult” dating service does bode well as a sign of confidence, especially their ability to sell ad inventory at a premium. I do know that sites like AdultFriendFinder have a gigantic media … […]

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