Facebook Demographic & User Statistics Fun

Halliburton Facebook Users

Ever wanted to reach Halliburton Employees, 30-65, from Texas?
I’ve been playing around with the Facebook advertisement system, even posting a few ads here and there. The most fun I have right now is using Facebook’s ad targeting tool to mine the demographic data from their user profiles.

A marketer can target users by workplace (ranging from the French Embassy in the US to Exxon-Mobile), countries (over 30 countries representing +39 million users) and interest (“A Clockwork Orange” to Judaism) and other data. For example, I can now target about 40 people who work for Halliburton (They have a Facebook Network?), live in Texas and are from 30-65 years old.

And more then that, I thought it would be interesting to get some high-level demographic data on Facebook in the following areas:

  1. Top US Geek Cities and Facebook Users (Geek Cities as defined by Wired Magazine)
  2. All Countries Facebook Advertising targets for by Population: From Lebanon to the Dominican Republic
  3. US Facebook Users by Age Group: College Age Still Dominates
  4. US Facebook Users by Educational Background: 21% are Highschoolers?
  5. Largest US Cities and Facebook Users: 20% of Chicagoans on Facebook?
  6. Google, Yahoo, Microsoft and Ask and Facebook Users: Where are the Ask/IAC people?
  7. Microsoft Facebook Users by Age Group: Over 30% over 35 years old
  8. Top Software Companies and Facebook Users (Software Companies defined by Fortune)

Top US Geek Cities and Facebook Users (Geek Cities as defined by Wired Magazine)
Facebook Users in Geek Cities

Note that while the data from Facebook is interesting, one should be cautious about the data:

  • Self-reported profile data always has accuracy issues
  • Many users do not report their age, workplace, full interests etc
  • Just because there are 10,000 Microsoft employees on Facebook does not mean they are active on Facebook.
  • Despite Facebook’s stringent policies there are fake and multiple profiles on Facebook

With that said, see more below graphs and data below.

All Countries Facebook Advertising targets for by Population: From Lebanon to the Dominican Republic

Countries Facebook Users
United States 20,897,580
Canada 7,759,540
Australia 1,819,020
Turkey 1,035,960
Sweden 1,005,300
Norway 953,240
South Africa 649,540
France 562,840
Colombia 486,120
Mexico 453,100
Egypt 434,620
India 338,900
Germany 317,220
Singapore 262,500
New Zealand 244,220
United Arab Emirates 217,680
Spain 213,440
Lebanon 184,320
Ireland 153,080
Israel 152,560
Italy 142,480
Malaysia 140,560
Saudi Arabia 130,960
Pakistan 130,820
Netherlands 129,680
Switzerland 128,360
China 113,700
Japan 105,700
Korea, Repubic of 55,000
Dominican Republic. 37,740

US Facebook Users by Age Group: College Age Still Dominates

Facebook Age Group

US Facebook Users by Educational Background: 21% are Highschoolers?

Facebook Educational Background

Largest US Cities and Facebook Users: 20% of Chicagoans on Facebook?

Facebook Users in Major U.S. Cities

Google, Yahoo, Microsoft and Ask and Facebook Users: Where are the Ask/IAC people?

Facebook Users in Search Engine Companies

Microsoft Facebook Users by Age Group: Over 30% over 35 years old

Microsoft Facebook Users by Age Group

Top Software Companies and Facebook Users (Software Companies defined by Fortune)

Facebook Users in Major Software Companies


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10 responses to “Facebook Demographic & User Statistics Fun”

  1. KT Avatar
    KT

    Hey,
    I ran over your page through a search i’m doing for my research project, and your data is just what i need. So i was wondering where di you get it, so that i could do the citations properly

    Thank you so much

  2. TIm Avatar

    In depth data.

    Noticed that the United Kingdom / Great Britain isn’t included here. Any reason for that?

    Although Germany has the greatest single European population it ranks well below the possible pre-inventors of the web (MiniTel) – the French.

    Not certain if the UK has the greatest market penetration on domestic Internet, but they do speak English as the first language!

  3. ramzi Avatar
    ramzi

    lebanon is way more then 184000…around 240,000..

  4. Daniel R Avatar
    Daniel R

    @Ramzi,

    The data was taken from nearly a year ago (November 2007). So that brings up a good point, I need to update it and see where Facebook has grown.

    Thanks for stopping by.

    @Tim:

    No UK? Such an obvious miss. I need to double check that. That can’t be right.

    @KT:

    Sorry for the late reply. I hope you were able to get your data. If not, let me know.

  5. Mark Smith Avatar
    Mark Smith

    Hey,
    I ran over your page through a search i’m doing for my research project, and your data is just what i need. So i was wondering where di you get it, so that i could do the citations properly

    Thank you so much

    Im slao looking for figuers from 2004 till the public launch as in how many students across the network

  6. KD Avatar
    KD

    Hello,
    Your analysis is very interesting ! I am also needing this kind of facebook data for my research project. Could you please send me your sources ?
    Thank you very much

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  8. Daniel R Avatar
    Daniel R

    Hello Everyone,

    The statistics used for this is very old, as you can tell by the date of the posting 11-2007. You can easily find this data by setting-up an advertising account with Facebook (easy to do only) and it will allow you to set-up targeted demographic that will also show you how many people fit that demo.

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