Being a marketer in the Social Media space, I always tell clients that people do not want to be pitched to but rather have actual conversations…just like in real life. Recently this week, I was reminded exactly what that means.
I recently asked the “Twittersphere” on their thoughts on wikis (specifically, I was thinking for use with Emergence-Media). Should I use PBWik or try out WetPaint? I’ve used PBWiki for a long time and belong to over 10 PBwikis, but I was compelled by WetPaint’s refreshing interface. What I didn’t find so refreshing was PBWiki’s initial response to my Twitter:
Now, I’ve met PBWiki folks and they’re good people. But, their simple comment “I would go with PBWiki” completely turned me off. Why?
I had a really bad taste in my mouth for being so directly pitched to by what felt like was a one-to-one person medium. I was expecting not a “pitch” but “customer service”: “What are you looking for in a wiki? Would you like to try our free trial?”
Am I nitpicking? Maybe, and again I love the PBwiki guys so I hate to use them as an example (albeit small example). But, I fear how may other consumers out there could be so easily turned-off by something so small, yet so big.
The ability to deliver context and proper conversation right off the bat is everything and in this one small case, that didnt happen.
The lesson (as best done in humor of Hugh MacLeod):