Category: Agency Life

  • Fitting in Social Media Marketing within the Agency

    For the past few months, I’ve been rethinking what it means to have a Social Media Marketing line in a Strategy-focused Interactive agency. As Alisa Leonard-Hansen from iCrossing says, there’s technically no such thing as Social Media – it is just that the web is social. So where does this leave us: Clients asking about […]

  • Career Update: Focusing on the “Ever Closer Union”

    I’ve been working in the SEO field for over 10 years and have even done Y2K SEO campaigns. And in the past three of those years, I have more keenly focused on SEO and how it relates and integrates with PPC, analytics and Social Media. Well 3 months ago I was promoted by e-storm international […]

  • Branding on Twitter: Agency v. Employees

    Last week, I decided to review the number of followers an official agency twitter account had versus some of their high-profile employees. For most Social Media Practitioners, the results I found were not surprising: More people followed the individual behind the Agency name, rather than the official Agency presence themselves. But rather this data go […]

  • ROI & Integrated Campaigns: Commoditizing the Client-Agency Relationship?

    Note: Not many marketing blogs talk about client-agency relationships, so I thought I’d take a stab at it… Client-Agency Relationships: Now a Two-Way Street on Breaking Up Via What’s Your Brand Mantra?, From the Wall Street Journal’s “Now, Often, the Agency Is the One Walking Away“: Given a tough new-business climate, walking away from a […]