Category: Behavioral Marketing

  • Yahoo’s SmartAds and Behavioral (with Social) Search?

    Yahoo: User Data and Smart Ads Emergence-Media has been hot on the idea of Yahoo’s potential to do Behavioral Targeting and Social Search in a big way for awhile now. Yahoo has a mountain of user information (Y! Jobs, Upcoming, Flickr,, Y! Games) that the ability to do customized ad servicing (behavioral targeting) and […]

  • Social Media, Yahoo and Data Mining

    Introduction Recently, Bambi Francisco of MarketWatch comments on the future of social media as they “search” (bad pun) out for an advertising model. Francisco sees a future in search query data and behavioral marketing: “We just haven’t seen it work all that well because the companies that know about our search history — aren’t really […]