Category: Blogs

  • Adobe’s Blogger Response to the Omniture Tracking Issue

    Case Study in Crisis Management via Blogging A few weeks ago, ValleyWag and others brought a story about how some blogger found out that certain Adobe software seemed to secretly send data to Omniture via an obscure looking URL. Of course, anything about company spying took off in a frenzy. Interestingly, John Nack, Senior PM […]

  • Go Beyond Blogger Outreach, Embrace Community Marketing & Relations

    The SF Conservatory of Music has hosted a blogger event. What has your company done? Along with the tidal wave of Social Media buzzwords hitting marketing and PR departments, “blogger outreach campaigns” is a big one. Blogger Outreach Campaigns are seen as the new “word of mouth” campaign, which is being looked at as a […]

  • Higher Blog Adoption Among Fortune 500 v. SmallBiz

    Introduction Via Steve Rubel at Micropersuasion, eMarketer released a report stating that only 1.5% of the 200 companies on Forbes’ “Best Small Company” list have a blog, compared to 5.8% of the Fortune 500. Quick Analysis While eMarketer’s statistics are interesting, there are two issues to consider: Resource-wise, larger companies can afford to blog, while […]