Category: Community Marketing

  • Twitter: A Case Study on Social Media Relations

    Twitter – the mobile-based microblogging service – has become the new darling among social media marketers and internet geeks since the SXSWi conference in 2007. Lacking any kind of monetization model, Twitter seems a trendy but not sustainable company, like PointCast in the 1990s. Maybe Twitter wont be around to see 2010, yet many major […]

  • Twitter: PBWiki doing Conversations or Pitching?

    Being a marketer in the Social Media space, I always tell clients that people do not want to be pitched to but rather have actual conversations…just like in real life. Recently this week, I was reminded exactly what that means. I recently asked the “Twittersphere” on their thoughts on wikis (specifically, I was thinking for […]

  • Go Beyond Blogger Outreach, Embrace Community Marketing & Relations

    The SF Conservatory of Music has hosted a blogger event. What has your company done? Along with the tidal wave of Social Media buzzwords hitting marketing and PR departments, “blogger outreach campaigns” is a big one. Blogger Outreach Campaigns are seen as the new “word of mouth” campaign, which is being looked at as a […]