Category: Mobile Marketing
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Obama’s VP Pick Notification via SMS Text: More than a Gimick
SMS from Obama Campaign for Opting-In VP Notification Text Message As you may know, the Obama Campaign this week announced that supporters can sign-up to be the first to know about who Barack Obama’s VP nomination pick is via text messaging. Obama’s campaign has become the defacto case study on use new and emerging media […]
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Mobile Media: Web 3.0 (OMG! Did I just say that?)
Executive Summary Since SES 2005 San Jose, local search has been promoted as the next big thing. Yelp.com, Oodle, Craiglist and Google Maps have proven the importance of local content and the different channels under which local searches are happening. At SES Local Search 2006, a session was held on the growing potential of local […]