Category: Mobile Marketing

  • Obama’s VP Pick Notification via SMS Text: More than a Gimick

    SMS from Obama Campaign for Opting-In VP Notification Text Message As you may know, the Obama Campaign this week announced that supporters can sign-up to be the first to know about who Barack Obama’s VP nomination pick is via text messaging. Obama’s campaign has become the defacto case study on use new and emerging media […]

  • Quick Post: The Social Web Goes Mobile, and Gaming Consoles Too?

    Wii’s Everybody Votes: Community Voting to Social Network? (Image from lifefilter) Beyond Mobile 2.0, Here Comes Consoles 2.0 (We’re on the roll with Web, Mobile, Marketing, [Insert Word Here] 2.0s. ) Just as the idea of Mobile 2.0 (the integration of internet with the uniqueness of mobile phones) is picking off, so will the idea […]

  • Quick Post: Mobile Video Sharing and the Mobile SF New Tech Meetup

    MyWave’s iTune-ish Interface for their Mobile Video Sharing Service Taking a Look at mywaves: A YouTube/iTunes on Your Mobile? This week I attended presentation on new mobile technology at SF New Tech Meetup, organized by Myles Weissleder and Joel Sacks. There were several mobile technology starts-up presenting: ComVu, mywaves, Pinger, Zypsy, and Veeker. You can […]

  • Mobile Media: Web 3.0 (OMG! Did I just say that?)

    Executive Summary Since SES 2005 San Jose, local search has been promoted as the next big thing., Oodle, Craiglist and Google Maps have proven the importance of local content and the different channels under which local searches are happening. At SES Local Search 2006, a session was held on the growing potential of local […]