Category: Second Life

  • Second Life Marketing: Putting Your Company Brochure on a Website

    Introduction Last week, there was a lot of buzz around BrandWeek’s article, “Are Marketers Dying on Second Life?“, which placed a reality check on the marketing hype around Second Life: So far all this collective marketing savvy hasn’t much impressed the actual Second Lifers. More than 70% of the site’s users say they are disappointed […]

  • Second Life: Bring on the Consumer Research Data

    Quick Post: Consumer Research on Second Life One of my questions regarding much of the movement towards establishing a presence (stores) and campaigns in Second Life is the lack of any clear user data (See Second Life Marketing Rush: Why?). Indeed, there has even been a debate on the actual population and active userbase of […]