Category: SEM

  • Beyond PPC and SEO Integration: Display-Search Integration

    For a number of years, I’ve spoken about SEO-PPC keyword management integration and I’ve spoken a few times about the need to integrate Social Media and SEO efforts. But what many of us have forgotten from time to time is that awareness via display can significantly impact search traffic and conversion. Josh Dreller of Fuor […]

  • SEO & PPC Search Marketing Mix: A Mini Powerpoint Presentation

    As part of reaching out to a broader audience and trying new content, I’m re-purposing some of my postings as PowerPoints on for distribution. Below is a mini PowerPoint on integrating PPC & SEO, drawing from several of my posts. I’ll update this PowerPoint this weekend. I’m pushing this out today as part of […]

  • ROI & Metrics: Need for Integrating Offline & Online Campaigns

    Note: Some liberties were taken with the statistics to simplify the diagram. Summary: Up Your Analytics, Strengthen Your Content, Smarten Your SEM A recent study by the Retail Advertising and Marketing Association has found that traditional offline media – such as Magazines, TV and Newspapers – were a high factor (>~42%) in leading to consumers […]

  • SEO as Website Positioning Strategy? – Updated

    Emergence-Media’s Community by Update: Fixed MS Word HTML issue. Thanks to Jake for letting me know. Search Engine Optimization or Strategic Website Positioning? Search marketing veterans have seen the shift of SEO tactics moving from keyword density and page title optimization to the leveraging of PR-like tactics to conduct link-building (building rankings by having […]

  • Building Content for Branded and Non-Branded Search

    Summary We all known that branded search visitors translate to high conversions than non-branded. But adding to the complexity, recent research conclude that the conversion process often involves the user first arriving under non-branded term (“hd dvd player”), to return later to purchase with a branded term (“toshiba HD-A2 hd dvd player”). Acting on this […]

  • From SEO to SMO to Second Life Optimization?

    Jason Calacanis at SES: Are we moving beyond Search Marketing? This Monday it was announced that Jason Calacanis of (previously of Weblogs Inc) will be the keynote speaker for Search Engine Strategies (SES) Chicago 2006. This is not Jason’s first appearance on SES, but as the keynote speaker this has tremendous symbolism.The conference maybe […]

  • MarketingSherpa on the State of SEO & PPC Industry

    MarketingSherpa has put out its “State of the Search Marketing Agency Industry 2006 — 10 New Charts” for 2006. In it, we find a maturing SEM industry with some challenges head. I cant review the whole report tonight, but here’s some excerpts followed by commentary: SEM Industry Overview This year, expert staffing sizes have roughly […]

  • Looking at Clicks “Assists”: Challenges of Multi-click Conversions

    Multi-Channel Converisons ClickZ’s “Study: Search Marketers Undervalue ‘Assists’” article reports on a 360i and SearchIgnite study covering the topic of “multi-click conversions”: The study found more than 60 percent of conversions were completed with one click on a marketer’s natural or paid listings. The other 37.3 percent of transactions were completed with at least one […]