Category: SEO

  • Social Media Club Talk: Integrating Social Media and SEO

    Back in Mid-January, I gave a talk for the Social Media Club at their local SF chapter. As I mentioned before, I spoke with Jose Nuñez from Hiran and Brent Csutoras on the interaciton Social Media and SEO. Interestingly enough, the audience was comprised mostly of PR folks. I’m more used to a marketing and SEO […]

  • Verizon Math Fail: When it Comes to Social Media, Bad Reputations Never Really Goes Away

    [youtube] Verizon Customer Service: Viral Video of the Day (February 5th) Today, the FAIL Blog website posted a humorous recording between a Verizon customer and a customer service representatives over a billing issue. As of the the time of this writing (only 8:39 PM of the day of the post), there are over 1,000 […]

  • Defending SEO: Why SEO loves Social Media & Linkbait

    Steve Rubel of Micro Persuasion caused a stir in the SEO community last week by declaring that “SEO Shenanigans Pose a Clear and Present Danger to Social Media“, writing: “I have recently witnessed a disturbing trend. Some respected experts are advocating launching social media marketing programs solely for the purpose of influencing search engines, rather […]

  • SEO & PPC Search Marketing Mix: A Mini Powerpoint Presentation

    As part of reaching out to a broader audience and trying new content, I’m re-purposing some of my postings as PowerPoints on for distribution. Below is a mini PowerPoint on integrating PPC & SEO, drawing from several of my posts. I’ll update this PowerPoint this weekend. I’m pushing this out today as part of […]

  • Budgets Shifting to Social Media WoM over SEO?

    Move over SEO, Social Media Marketing has the Cash Now? Talking with clients and those in the marketing industry, there appears to be an increasing interest in Social Media/Word-of-Mouth at the cost of SEO. Search Engine Optimization has been hot from 2004-2006, but we’re now seeing budgets being shifted to Social Media/Word of Mouth. Is […]

  • UGC and SEO: Going for the Long Tail Keywords?

    TripAdvisor and Yelp are some of the key examples towards how UGC can lead to dominating SEO rankings. But how does it fit with the overall SEO and PPC key strategy? What should be considered? Why Companies Are Going UGC: Community, Conversion & SEO Lee Odden has laid out the reasons for UGC, citing some […]

  • SEO Link Building: Is In-House SMM Key?

    Over the weekend, I noticed a couple of articles covering the success of Social Media Marketing for traffic building and link building. If SEO is Multi-Disciplinary: Is In-House Better? If SEO requires a holistic approach that integrates content development, PR, blog outreach, blog marketing, usability and so on – there is always the looming question […]

  • ROI Analytics for SEO & Content

    Introduction Google Universal Search, Google Personalization and the push towards appealing to social media (linkbaiting, content strategy) is part of a large push towards finally abandoning emphasis of ranking reports over to more holistic analytics reporting. To use analytics reporting for better understand SEO & Content, there are three important ideas: Analyzing Entry Pages as […]

  • Google Universal Search and SEO: SEO is Dead Part 2

    For some time now, the marketing blogosphere has been a buzz about the “Google Universal Search” (GUS) and what is means for SEM, SEO and search engine rankings. Just recently I wrote: If you’re search engine optimization campaign is targeting Google, then what are you doing about the “searches” on, Technorati, StumbleUpon, Yelp, Wikipedia, […]

  • SEO is Dead! Where is Your Audience Searching?

    SEO is Dead! Well, maybe your Google SEO Why is SEO important? Because the majority of people search on the Internet to find things…reviews, contact numbers, shopping etc. But what is Search? Google? Yahoo? If you’re search engine optimization campaign is targeting Google, then what are you doing about the “searches” on, Technorati, StumbleUpon, […]